Data integrity

With a lot of websites and social media services, YOU are the product. Data profiles are created about you that can be sold to third-party vendors who target you with marketing. 

Sometimes targeted marketing is great; It is helpful to see advertisements or content about things that you need, want, or interest you. Targeted marketing also provides small businesses with low-cost and high efficiency tools to reach their customers. 

Sometimes targeted marketing is annoying, creepy, invasive, and exploitative; Social media sites and other data service tools often let advertisers use your data profile to invade your privacy and target you with harmful content. 

We use your data to provide you with customized insights and guidance. We will not allow anyone to target you with inappropriate content or invade your privacy in any way. Ultimately your data belongs to YOU. We are developing systems of consensual targeted marketing. This means you will always have the ability to opt-out and have full transparency and autonomy on how data is collected. In the future we plan to integrate web3 (blockchain) in order to allow you to buy and sell your own data with your own conditions should you choose.